Norwood Business Portal

How many examples do you know of high-profile people who were shining stars but became corporate disgraces? It really is quite disheartening when business leaders once featured on the front of dozens of major magazines are just a few years later being dragged into court and often prison.

Like any component of a successful business, the better you plan the greater your chances of succeeding. The same principle applies to the goal of becoming the ultimate corporate citizen. Making up a plan for how you and your business will play an active role in your community is a wise choice of action.

Just as I feel it is important to be a good corporate citizen I certainly don’t see anything wrong with telling your customers about it. In fact, I strongly recommend that you do. Put the certificates on the wall in a public place. Include what you do in your company profile or on your website.

I recently helped plan a large outdoor concert where all of the funds raised went to an organisation called Lifeline. Lifeline does an amazing job in the community, mainly focusing on its 24-hour telephone crisis line for people who need someone to talk to in a dark period of their lives.