In every marketing plan I write I always make a point of encouraging the business to become more involved in their community. I outline the importance of being a good corporate citizen and the fact that consumers these days want to deal with businesses actively involved in their community. Some business owners just don’t get [...]
January 20, 2012
Encourage your staff to be good corporate citizens
If you are prepared to be a good corporate citizen your staff will be more likely to want to get involved as well. Make it easy for them to do this and encourage them to participate. It is important not to be threatening or intimidating—some people just don’t want to get involved and that is [...]
January 16, 2012
Share your knowledge and experience with others
Helping other businesses to grow and succeed is a worthy community activity. You can offer to share your experiences at a business gathering or even a presentation at a school. It is surprising how many of these organisations struggle to find interesting people to share their knowledge and experiences.
January 12, 2012
Stand up and be counted
When you get caught up in your own business it is easy to start to break your life into two very distinct halves—the business half and the non-business half. The business half can easily become the biggest part, after all you have a lot riding on it and you are enthused and passionate about what [...]
January 8, 2012
Look for opportunities outside of the normal
Trying to decide how to get involved in your community can be quite challenging as there are so many opportunities; however, there are always some opportunities that are a little less obvious but equally worthy. A while back I used to work for a bus company operating specialised tours.
January 24, 2012
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